UX Propaganda make your product addictive
Main points from the article:
Appeal to fear or shame
Prime motivator for taking action. An excerpt:
When faced with a threat, people are directed to respond, depending on:
The severity of the threat.
The probability of the threat occurring if no adaptive behavior is performed.
Availability of a solution.
The individual’s ability to execute on the solution.
Applications can use this tactics to notify their users about potential threats or make them feel ashamed if they are not actively using the application. One way of influencing the users is through frequent reminders.
This tactic is used my vast majority of big players in app world. Obviously, for a good reason.
Appeal to authority
People have a tendency to trust people they perceive as experts. When pressed by man in lab coats, people are willing to do anything that's required from them, no matter how good or smart that is, and no matter what they see or hear.
There is a well known quote regarding our willing to listen to people we trust and like: