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Sunday, January 15, 2017
Sales trend in 2017: renaissance of cold calling
According to this article, new-old trend for sales in 2017. is: COLD CALLING , again.
Here is an excerpt from the article:
" I read that 84% of new business is being generated by referrals.
Again, this statistic is simply not true because in the main, that's an internal referral generated off of a savvy cold caller who has leveraged social engineering to do the triangulating and targeting. If the CMO flicks your email to the CEO, bingo: internal referral.
I hope this is giving you a lot of hope and a fire in your belly. There is a light at the end of the tunnel, and it's called "back to basics."
Think about how Rocky used to train for boxing matches to become the world champion. Pulling heavy things in the snow.
"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." - Bruce Lee
You can do it all with a phone or amp it up leveraging a smart, blended approach. I like to call this Combination Selling. But you can't do it without challenge and hard work. If you're having a blast clicking the mouse and it all seems so easy, you'll fail.
There will never be an easy button on sales success.
Social is a piece of quality selling. Social selling is not a thing, it's a feature - a crucial component of "whatever it takes."
I hate to burst your bubble, generation Z. A+ selling should strike terror in your heart: you can only win by talking to qualified prospects as often as possible. "Pipeline cures all ills!"